Cost per lead (CPL) marketing is payment setup in which the advertiser pays a fixed price for receiving sales leads. The cost can range greatly depending on how targeted the leads are. For example, loosely targeted leads may be $1.00 each whereas highly targeted “buyer” leads may be as much as $100.00. While this may […]
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Cost per install marketing can be an attractive model for many software developers. It allows them to only pay when their advertisements result in an install of their software. It is particularly popular in the mobile space where freemium and free-to-play business models are common. There are many different networks available to support this type […]
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With mobile advertising sweeping the digital marketing space, the option to use a cost per install (CPI) pricing model has become increasingly attractive to many developers. This is similar to a cost per acquisition (CPA) With mobile advertising sweeping the digital marketing space, the option to use a cost per install (CPI) pricing model has […]
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The Most Useful Key Performance Indicators for Your Social Dashboard If you have ever worked on a social media marketing campaign, you know that these innovative networks offer a lot of information to help guide your efforts. Unfortunately this can often be a bit overwhelming, especially for relatively new marketers. So if you find yourself […]
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Cost per impression (CPM) marketing is a pricing model for advertising in which the advertisers pays the content publisher for 1,000 views, called impressions, of an ad. This is also sometimes called cost per mile or cost per thousand. Unlike many other promotional structures, CPM is entirely distribution based, not performance based. In other words […]
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There is no question that mobile advertising should be a part of any modern marketing effort. With so many smartphones in use, it is important to be reaching your audience right in the palms of their hands. In fact, by 2018 some experts estimate that there will be 1.4 mobile devices for every person on […]
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With the rise of real-time bidding, demand-side platforms (DSPs) are popping up all over the place, each of which has something unique to offer. With so many from which to choose, it can be a challenge to find the one that will best meet your needs. In fact, practices for navigating DSPs seems to have […]
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Essential Key Performance Indicators for Email Marketing Email marketing is still the most effective form of digital promotion in terms of conversion rate. This shouldn’t be too much of a surprise. Your audience is giving you permission to send them emails about your products and services. This indicates at least some level of interest. As […]
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In 2013, programmatic marketing was a little known way in which to purchase online advertising space. During 2014, however, this trend grew exponentially; according to eMarketer, this area saw a 131.7% growth this year alone. Within the next five years, programmatic marketing is expected to eclipse all digital advertising spending. In order to appreciate the […]
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Incremental Sales Key Performance Indicators for Digital Marketing There are many key performance indicators that can be used to track the success of marketing campaigns. One of the most important metrics is incremental sales. This is the amount of additional revenue that resulted from an indirect marketing campaign. In other words, it is the amount […]
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