Global RTB Market 2015-2019 is a research report on the real-time bidding industry. It profiles various key players, including Facebook, Inc., AppNexus, Inc., and Google, Inc., and it indicates that the RTB marketing is expected to increase 41.18% by 2019. One of the primary catalysts of this growth is an improvement in ROI. This is […]
More
In previous posts, we have examined how to optimize your spending on CPL campaigns. There are many different tricks that can be used; however, the long and the short of it always comes down to analysis. As with many business decision, being able to properly measure and evaluate success is extremely important. In this case, […]
More
The traditional model for pricing advertising is to pay for reach or impressions. On television, in magazines and newspapers, and on the radio, advertisers pay a certain rate based on the estimated number of people who will view or hear that spot. This has transferred over to the digital realm into a slightly more sophisticated […]
More
With demanding class schedules, exams, term papers, and an array of responsibilities, college can be a fruitful yet stressful time. If you are overwhelmed by these matters, in addition to any financial, emotional, and social stressors with which you may be dealing, you may lose sight of self-care. Individuals who neglect their own needs are […]
More
When it comes to trying to landing your first job fresh out of graduate school, you must surpass plenty of competition and meet some rather high standards. Companies are interested in individuals who display unique perspectives and skills – something that sets them apart from everyone else. You can demonstrate excellence to prospective employers by […]
More
In the US, 90% of adults have a cell phone, and more than half of those are smartphones. That means the question of whether or not you need a mobile marketing strategy has been answered; the real question is What are you doing to reach the huge segment of the population that never leaves home without […]
More
Many recent graduates initiate their career paths by exploring employment opportunities, crafting high-quality resumes, honing their interview skills, and applying for their dream jobs. In many cases, they have trouble landing those first employment opportunities even when they do get called and interview well. One reason for this is lack of experience. Sure, they excel […]
More
Whether you are a new student or well into your college career, creating a schedule can be challenging. There is a multitude of classes available. Many are required, and many have potential to fill elective requirements. Some will appear absolutely captivating, and others will sound completely dull. Then there are instructors and meeting times to […]
More
Cost per click (CPC) marketing, also called pay per click, is an extremely common form of online advertising. It was the first internet based pricing model to break away from the traditional model of paying for reach as in television, radio, and print advertising. As a performance based model, it can be an extremely efficient […]
More
Compare demand generation to the hiring process for a moment. Job candidates are typically willing to share a significant amount of personal details in order to fill a position. When it comes to demand generation, the same is true. Potential customers will also share personal information if they are interested in your products and services. […]
More