One of the potential drawbacks of cost per lead marketing is that it can become quite expensive. Furthermore, many companies neglect to match the amount they spend on CPL to their customer lifetime value. Fortunately, there are many ways to hone in on a more effective CPL strategy. The goal should be to reduce costs […]
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With mobile advertising sweeping the digital marketing space, the option to use a cost per install (CPI) pricing model has become increasingly attractive to many developers. This is similar to a cost per acquisition (CPA) model in that the marketer pays when a new user is acquires, in this case in the form of an […]
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The marketing world has always evolved rapidly. After all, standing out is often about who has the latest and greatest idea. This even truer in the digital realm where content distribution is streamlined and almost instantaneous. As new technologies and concepts develop, it is essential as a marketer to stay up to date. Here are […]
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The majority of college students graduate not only with degrees, but with tens of thousands of dollars in debt as well. Unfortunately, budgeting and financial management are not skills everyone has upon beginning their college careers. Whether you are an incoming freshman or several years into earning a degree, there are some fundamental pieces of […]
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Videos are extremely powerful in the digital marketing world. They provide high-engagement experiences to viewers and allow for far more follow-up than simpler content such as text and graphics. Furthermore, with increasingly more accessible and easy to use tools becoming available, this powerful medium can be leveraged even by the smallest of businesses. However, this […]
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As digital video marketing becomes an increasingly popular medium for promotions, more and more people are jumping on the bandwagon without fully understanding what they are doing. This has naturally led to a lot of myths and misconceptions about online video, its effect on other marketing, and what makes effective video content. This unfortunately has […]
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Online education has in no way replaced the brick-and-mortar institutional setting, but it has certainly earned a significant amount of attention and visibility in recent years. The internet plays a valuable in all types of education; in some cases it is used exclusively for research. In others, the majority of class time takes place online […]
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Cost per click marketing is a lucrative option for many businesses. It offers a way to advertise online while paying only for browsers clicking through to your website. However, many marketers make mistakes with their campaigns that results in less than ideal results. Here are a few of the most common mistakes and the best […]
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