In most cases a combination of ad networks will achieve the greatest results, budget allowing. However, different options will suit different advertisers better. Therefore it is important to test and vet a variety of choices to find the best for for your needs. Here are a few of the best CPI ad networks.

NativeX

Formerly known as W3i, this network has been successful ever since its creation in 2000. They are only willing to work with the best apps and the best ad publishers. They offer pricing models on a CPA (cost per acquisition), CPI, and CPE (cost per engagement) basis. This flexibility as well their careful vetting of publisher and advertiser quality makes them an attractive option for both parties.

Avazu Mobile

Avazu Mobile focuses only on performance based pricing models. Their specialty is in offering best in class targeting tools that allow advertiser sot maximize their ROI on campaigns. They tracks everything from user behavior, to surrounding content, to shopping intent to help paint detailed pictures of users.

Applift

This network specializes in games. Although relatively new, they have already spread offices globally and are working with several big name brands such as King.com, Wooga, and EA. Add to this their substantial global reach and they become a very competitive option for CPI campaigns. Furthermore, they focus heavily on tracking in order to ensure that they deliver the highest quality players.

Leadbolt

In 2013, Leadbolt was names the Best Mobile Ad Network by the Mobile Excellence Awards. This is no accident, this company is a leader in real time bidding, which gives advertisers the ability to adjust campaigns and bids on the fly. They also claim to be the fastest paying ad network, a selling point that attracts a lot of publishers.

Trademob

Claiming to be Europe’s leading expert in mobile app marketing, Trademob has the world’s largest mobile ad inventory and is pioneering various technologies to help with planning and optimizing CPI campaigns. This makes them a lucrative option for any marketer. Furthermore, they have a single media buying point for CPM (cost per 1000 impressions), CPC (cost per click), CPI, and CPA campaigns.

Fiksu

With a name that means ‘smart’ in Finnish, it probably comes as no surprise that Fiksu is highly focused on leveraging technologies to enhance marketers’ experiences with their platform. They leverage real time bidding, efficient targeting, and a precision ad delivery algorithm to helps advertisers achieve the highest possible impact within their budget.

All of the CPI ad networks have very strong offerings for any mobile marketer. Consider trying a few, or all, of them with test campaigns to see which provide the best value for your operation. Combining effective targeting with reach and quality is essential to success; fortunately as mobile advertising continues to evolve, networks are providing more and more assistance with achieving those goals.