Cost per acquisition campaigns can offer a fairly sure-fire way to gain new customers through digital advertising. As the marketer only has to pay upon a conversion, there is relatively little risk. However, there are still a number of pitfalls that can prevent a campaign from being successful. Here are a few of the most […]
More
For the most part, promotional strategies with the supply and demand spectrum fall into two categories: push and pull. As such, marketers are faced with the task of determining which approach will best meet their needs. Often, it is a combination of both. Push Marketing Push marketing is the relatively traditional method of outbound advertising […]
More
In today’s digital world, being able to effectively reach your audience online is a must. The internet and computers have enabled almost anyone to compete online, regardless of size or budget. Unfortunately, this can mean that there is a lot of noise distracting your audience from your message. As such, it is essential to create […]
More
In the last year, nearly $10 billion have been spent on programmatic marketing efforts. Though an estimated 75% of marketing experts struggle to explain this concept, we’re going to explore what is commonly known about programmatic marketing to give a fuller picture of this new concept. Simplest of Terms: Programmatic marketing is automated, highly targeted […]
More
Real-time bidding (RTB) is a means in which ads are purchased and sold by way of auction. Is the name implies, this is accomplished in real time. If you place a bid, and it wins, your ad is instantly published on the site in question. Prior to the development of RTB, online media was fragmented. […]
More
Digital video marketing is an absolutely explosive promotional medium. Marketers are achieving increasingly impressive results through this channel. However, there are still many who don’t believe that it is a significant enough sector or effective enough to warrant their time and energy. We assert that this is not the case. The digital video space has […]
More
Real-time bidding (RTB) is a means in which ads are purchased and sold by way of auction. Is the name implies, this is accomplished in real time. If you place a bid, and it wins, your ad is instantly published on the site in question. Prior to the development of RTB, online media was fragmented. […]
More
College is demanding. There is no shortage of due dates, exams, term papers, required reading, financial stressors, social obligations, and more. With so much pressure, it is no wonder that students can so quickly become overwhelmed and burned out. Many struggle to the extent that they feel withdrawing from school is the only possible option. […]
More
Cost per acquisition (CPA), also called cost per action, is a type of digital marketing payment structure in which the advertiser pays content publishers or affiliates whenever a conversion to attained. This is generally a significantly higher unit cost than other payment metrics; however, there is not wastage because the marketer only pays when they […]
More
Facebook is one of the most powerful advertising media currently available, especially for mobile applications. The social network’s CPI program, which was released in 2012, is often pointed to as an industry leading offering. According to Facebook, during 2013 around 40% of the top 100 grossing iOS and Android apps were running user acquisition campaigns […]
More