The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. The organization is committed to professional development, elevating the knowledge, skills, and expertise of individuals across the digital marketing industry. The IAB also educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Founded in 1996, the IAB is headquartered in New York City.
Inbound calls to businesses are among the most valuable sources of new business for both B2B and B2C companies. Mass adoption of the smartphone is producing a surge of inbound calls, as billions more mobile users each year jump to their devices’ phone lines to inquire about products and services. By keeping their phone lines just a finger-tap away, companies across all verticals and regions are reaping the rewards of the Inbound Call Channel. Inbound call channel automation is a $4 Billion + market in the US, today, and growing rapidly; it is the next great competitive advantage in marketing.
Founded in January 2011, LeadiD provides the only independent, neutral, open technology platform that enables tracking of origin and history for every online lead generation event. LeadiD’s technology empowers lead sellers and lead buyers to make real-time decisions based on definitive flags and settings that are predetermined by platform users. LeadiD fosters an environment of trust in the transaction, one where both lead sellers and lead buyers alike derive top-line value. With unmatched data, LeadiD is the industry standard for authenticating consumer event data, and is the authentication platform of choice for every size enterprise.