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The Most Important Key Performance

The Most Important Key Performance Indicators for Online Marketers
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Today’s business world is heavily impacted by metrics and performance tracking. However, it isn’t practical to try to analyze all of the data available to a modern business. This has led to the increasing use of various key performance indicators (KPIs). […]

By |December 7th, 2015|AdTheory Blog, KPI|0 Comments

How to Use Demand Generation to Foster B2B

Just like every other sector of advertising, and every other industry, the B2B landscape is always evolving. As a result, marketers sometimes have trouble allocating their resources. It can be difficult to determine which tactics don’t really work anymore, and which have potential for long-term staying power. Similarly, it’s tough to judge which newer techniques […]

By |November 25th, 2015|AdTheory Blog, Demand Generation|0 Comments

An Overview of Advertising Trends and Mobile…

In the last hundred years the marketing industry has undergone some very distinct changes. For example, in the early 1900’s all promotional efforts were based on letting the consumers know about the various attributes of the products being advertised, while from the 1920’s to the 1950’s the focus was on selling. Then, from the 50’s […]

By |November 10th, 2015|AdTheory Blog, Mobile Marketing|0 Comments

The Importance of Domain Authority

The Importance of Domain Authority and Keywords as Digital Marketing KPIs
An often underused key performance indicator is the domain authority metric. This measures how trustworthy your website is according to various sources. This is typically calculated based on the number of links to your domain and the authority of the sources of those links. For […]

By |April 30th, 2015|AdTheory Blog, KPI|0 Comments

How Incoming College Freshmen Should Prepare for Their New Academic Experiences

Beginning your college career is certain to be exciting, exhilarating, and probably even nerve-wracking. These feelings are normal, but they can also be overwhelming – the time spent obtaining a higher education is life-changing, identity-impacting era. You can keep your anxieties under control by preparing thoroughly for this new chapter of your life.

To begin, pack […]

By |April 26th, 2015|AdTheory Blog, Info Center|0 Comments

Understanding The Purchase Funnel

Understanding The Purchase Funnel and Key Performance Indicators
One of the most effective tools for learning from KPIs is the purchase funnel. It is a combination of several conversion metrics that can be used to understand the entirety of a sale. The purchase funnel is broken into five stages: awareness, interest, consideration, preference, and purchase. These […]

By |April 19th, 2015|AdTheory Blog, KPI|0 Comments

Major Platforms For Digital Video Marketing

Digital video marketing can be conducted on a wide variety of platforms. These include social networks, show and movie streaming websites, video streaming websites, and more. Typically, it is important to understand the advantages and disadvantages of different platforms in order to properly tailor a marketing strategy to effective reach the desired audience. According to […]

By |April 14th, 2015|AdTheory Blog, Digital Video|0 Comments

Make the Most of Mobile Marketing to Drive

According to the international consulting and accounting firm Deloitte, digital interactions will influence about half of the buying decisions made within retail stores. In the holiday season alone this statistic represents almost $350 billion, making digital interactions – specifically, shoppers using mobile technology like smartphones or tablets while shopping – a huge opportunity for business […]

By |April 13th, 2015|AdTheory Blog, Mobile Marketing|0 Comments

The Most Common Cost Per Acquisition Mistakes You

Cost per acquisition campaigns can offer a fairly sure-fire way to gain new customers through digital advertising. As the marketer only has to pay upon a conversion, there is relatively little risk. However, there are still a number of pitfalls that can prevent a campaign from being successful. Here are a few of the most […]

By |April 12th, 2015|AdTheory Blog, CPA|0 Comments

When to Use CPM Instead of CPA

With so many marketing models available, it can be hard to know which one to use. While a combined approach is always superior, many marketers choose to focus primarily on performance based payment systems such as cost per acquisition. The logic for this is simple: with CPA, you are only paying for when an affiliate […]

By |April 11th, 2015|AdTheory Blog, CPM|0 Comments