We Are Here To Serve You

AdTheory was formed to ensure clients receive the highest level of customer service and the quality of traffic they expect. Our clients know we are fighting for them on all aspects of their campaigns, from Ad-Fraud Blocking to Targeted Advertising Segments. Our goal is to supply our clients with the highest converted traffic within their system. Before a campaign goes live our Strategy and Research Team evaluate each client’s KPI and comparable current clients. Once a plan is in place our Creative/Production Team work hand and hand with our Planning/Buying Team to bring the campaign to life. The largest factors when running a campaign should happen before the campaign is live. If you do not know what needs to be targeted, and why, you will never succeed. Most Advertising companies want to be a middle man agency and don’t bring anything to the table that is a creative thought. At AdTheorywe pride ourselves on our research, targeting capabilities and Ad-Fraud detection/elimination. Being an active member of the IAB and all Ad-Fraud forum groups we hold ourselves to the highest standard in the industry.

Our Crazy Skills

Display 60%
Video 15%
Mobile 25%
Clients Expections 100%

AdTheory Team.

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Christopher Baker

CEO
Growing up Chris learned the values of hard work and dedication through soccer. He was offered a soccer scholarship to Santa Clara, at the time ranked 2nd in the nation for Division 1 soccer, and was accepted into their Engineering Program. During his freshman year he sustained a career ending injury and quickly moved his focus to business. Moving to San Diego and immediately starting his new life in the advertising world. Working for a startup in 2001 Chris quickly learned the ins and outs of the industry and used his engineering background to give his own opinion on each situation. In 2005, Chris founded Catalyst Consulting Team to give guidance to education marketing firms. Servicing over 100 education companies in his first two years of business and in 2008 adding consulting and performance based marketing […Read More]
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Ryan Wiener

Director of Digital Advertising
Ryan grew up in Phoenix Arizona and attended Arizona State University earning his Bachelor’s degree in Political Science and Business. Ryan has always had a drive to be the best, a competitive nature that started at an early age growing up with a twin brother. When Ryan graduated college he began working for a property management company learning the customer service and sales industry. In 2008 he began working for Class Scout, an online educational marketing company, and worked his way up within the company to the Director of Sales. In 2010, Ryan worked as a marketing advisor for AdTheory and soon became a full time employee within the digital advertising department. Ryan was promoted to Director of Digital Advertising in late 2014. In 2015 Ryan became a certified IAB sales specialists in […Read More]
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Dennis Nazareno

Director of Performance Marketing
Dennis has 7+ years of digital advertising experience. His experience has spanned search, direct response, programmatic, mobile and social. Dennis is known for integrating media channels through the use of fast moving data, leveraging insights from one channel to inform strategies in others. His focus on integration across channels has increased brand consistency and leveraged cross channel efficiency. His passion to drive business results for his clients and challenges himself and his team to continuously think about new strategies and tactics that could drive better results. This passion has led to true business result increases for clients through ongoing optimizations and also finding new digital channels for direct response (Social). […Read More]
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Kurt Schnabel

Office Administrator
Growing up in the digital age, Kurt has always been fascinated with technology and its ability to serve people. After 10+ years in different customer service arenas, Kurt decided to take that fascination and focus specifically on online advertising. He would first pursue this at Able Source Business Services and then later at Ad Theory. As technology is ever growing, Kurt strives to equip his clients with the most up to date tools to reach their target audience.
When he is not working, Kurt loves to hike, fish, camp, and hang out with friends, especially his beautiful wife Rachel. Thankfully, he has many opportunities to pursue those passions around his home in Bend and Central Oregon. […Read More]
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Kaleb Jones

IT Management
I’ve always been drawn to computers and technology. I built my first computer back in 2000 for my high school senior project using only the internet as my guide. Since then I’ve self taught myself many different things as well as learned more along the way.
I landed my first tech job doing computer technical support and the following year when the company moved I was promoted to an assistant network administrator. When the company took a sudden turn and changed markets to education, they needed somebody to coordinate web portals and education applications. Having some prior self taught knowledge of web design, I once again stepped up to the plate to try something new. […Read More]