Bot traffic is the part of online traffic and activities artificially generated by automated bots and spiders. It is estimated that between 10 and 20% of all online traffic consists of bot traffic. However, there are good bots and bad bots. The bad bots are in action when bot traffic is generated to create artificial ad impressions with the purpose of fraudulent ad revenues.
Spoofing is a type of scam where an intruder attempts to gain unauthorized access to a user’s system or information by pretending to be the user. The main purpose is to trick the user into releasing sensitive information in order to gain access to one’s bank account, computer system or to steal personal information, such as passwords. A Spoofed URL is a website that poses as another website. It usually happens when a bug in a Web browser is exploited, allowing a malicious computer attack. Such attacks are most effective against computers that lack recent security patches.[…Read More]
Blind inventory is any ad impression that has no referring URL or occurs when the referrer points to an ad server, and not to the original content. These types of advertising buyers are apparently only interested in the getting a cookie implanted, regardless of what content the user is engaged in at the time the cookie is implanted. A blind network is an ad network that doesn’t let advertisers know where their ads are displayed. […Read More]